The Smart Sellers Club · For Anita's approval

Thursday, November 12 at Copita

Everything going out for the next event, in one place: the texts and emails, the ad creatives, the videos, and the ad copy. Approve each piece or tell us what to change. Nothing goes live until you sign off.

Thu Nov 12, 2026Doors 5:45 · 6 to 8 PMCopita, 1098 Lincoln Ave, San Jose20 seats

How this works

  1. Read each piece. Click Approve or Needs changes and type what you'd like changed.
  2. At the bottom, press Send my approval. It goes straight to Irah.

[RSVP link] is a placeholder. We'll drop in the new RSVP link before anything goes out.

The plan

People come in from two places: the lead gen ad and the website. Both are hot leads. Every message has one ask: RSVP to confirm your seat. No "book a call" before the event.

1. Announcement textOne text to everyone on your past lead list, this week. "We saved you a seat, please RSVP."
Opted-out contacts are skipped automatically.
2. Confirmation + remindersEveryone who signs up from the ad or website gets a confirmation, then reminders Monday, Wednesday and Thursday morning. Each one asks them to RSVP.
Tuesday reminder dropped, per our call.

Texts & emails

{first name} fills in each person's first name automatically. The wording stays careful on purpose: "may help reduce, defer or avoid," no numbers, nothing to buy.

Announcement text

Automation 1 · past leads · this week
Text message
Hi {first name}, it's Anita with the Smart Sellers Club. We've saved you a seat at our next free evening, Thu Nov 12 at Copita, 1098 Lincoln Ave, San Jose. Doors 5:45, 6-8pm. Legal strategies that may help reduce, defer or avoid capital gains tax when you sell. Food + drinks, nothing to buy. Only 20 seats, so please RSVP to keep yours: [RSVP link] Reply STOP to opt out.

Confirmation

Automation 2 · right after they sign up
Text message
Hi {first name}, it's Anita with the Smart Sellers Club. We've saved you a seat for Thu Nov 12 at Copita, 1098 Lincoln Ave, San Jose. Doors 5:45, 6-8pm. Only 20 seats, please RSVP to confirm yours: [RSVP link] Reply STOP to opt out.

Monday reminder

Mon Nov 9 · 10 AM
Text message
Hi {first name}, it's Anita with the Smart Sellers Club. Reminder: we're holding your seat for this Thursday (Nov 12) at Copita, 1098 Lincoln Ave, San Jose. Doors 5:45, 6-8pm. Haven't RSVP'd yet? Confirm here: [RSVP link]

Wednesday reminder

Wed Nov 11 · 10 AM
Text message
{first name}, see you TOMORROW (Thu Nov 12) at Copita, 1098 Lincoln Ave, San Jose. Doors 5:45, starts at 6. Parking on Lincoln. Haven't RSVP'd? Confirm your seat today: [RSVP link]

Day-of reminder

Thu Nov 12 · 9 AM
Text message
{first name}, see you tonight! Doors 5:45 at Copita, 1098 Lincoln Ave, San Jose. Session 6-8pm. Parking on Lincoln. Haven't RSVP'd? Confirm here: [RSVP link]

Ad creatives

Five static ads for the lead gen campaign. Approve the ones you like. We'll run the approved ones and let the results pick a winner.

Before you list, know your options

1. Before you list

The smartest move starts before the sale

2. The smartest move

Your home grew in value. What could selling cost you?

3. Your home grew in value

Your next chapter deserves a smarter plan

4. Your next chapter

Bought for $300K. Now worth $2M?

5. Bought for $300K

This is the only piece with dollar amounts. Everything else stays away from numbers. Are you comfortable with $300K / $2M in an ad?

Videos

Your two talking videos, for the ad campaign and your pages. Press play to watch.

1. "Attention homeowners"

37 sec

2. "If you're wondering"

31 sec

Lead gen ad copy

The text that runs with the creatives and videos on Facebook and Instagram. One ask only: sign up to save a seat.

Ad caption

Main post text
Thinking About Selling a Long-Held Bay Area Home? 🏡 Before you list, know your options. If you've owned your home for 20+ years, selling may come with questions that go far beyond "What is my home worth?" Join us for The Smart Sellers Club, a FREE educational evening created for longtime homeowners who want to better understand their options before making the decision to sell. We'll talk about: • Capital gains considerations when selling • Strategies that may help reduce or defer taxes • Options beyond simply selling and paying the tax • Ways to think about your equity and your next move • What you should know before signing a listing agreement 📅 Thursday, November 12 | 6–8 PM 📍 Copita Tequileria y Comida | San Jose 🍽️ Dinner is included 🎟️ FREE · Only 20 seats RSVP to save your seat by clicking the link below! thesmartsellersclub.com You spent decades building the equity in your home. Spend one evening learning your options before deciding what to do with it.
Same caption as September, updated for the new event: date changed to Thursday, November 12, "Limited seating" changed to "Only 20 seats", and the line above the website link now asks people to RSVP.

Headline, description, button

Headline: Selling Your Home? Know the Tax Side First Alt headline: Only 20 Seats: Thu, Nov 12 at Copita Description: Free evening. Food + drinks. Nothing to buy. Button: Sign Up

Sign-up form text

What they see after tapping Sign Up
Form headline: Save your seat: Thursday, Nov 12 Form intro: A free education evening at Copita, 1098 Lincoln Ave, San Jose. Doors 5:45, 6 to 8 PM. Only 20 seats. Thank-you screen: You're on the list! Check your texts and email to RSVP and confirm your seat.

Send my approval

When you've gone through everything, add your name and any final notes, then press send. Your email app opens with your answers filled in, ready to go to Irah. Your choices are also saved on this device, so you can come back and finish later.